What’s new with Terentia?
The latest media coverage about Terentia and our surrounding community.
The Future of Museum Collections is Cloud
“Adrian Cooper is the Chief Product Officer for Terentia, a digital asset management, collections management, and storytelling platform for museums and cultural institutions that uses cloud-native systems to manage digital collections and utilise them to their fullest capabilities.”
Consider These Overlooked Platforms in Your Social Media Plan
“When building out a communications and marketing plan, many often focus efforts on mainstays like Twitter, Facebook, LinkedIn, Instagram, Snapchat and YouTube. And now even TikTok is getting more attention due to its explosive growth.”
It’s Time to Modernize Museum Fundraising
“What’s the first thing that comes to mind when you think of fundraising at museums? You’re probably envisioning lots of paper: think of the museum magazines, postcards, and letters talking about the latest event, exhibition, or even an acquisition that needs to be made — all pleading for your money.”
Why Museums Need to Think of the Physical and the Digital Holistically
“Museums, libraries, and countless other types of cultural institutions are fantastic at creating gorgeous architectural wonders to house artifacts, art, and specimens. With this, creating the exhibitions has become an art form. Unfortunately, the pandemic forced cultural organizations to realize that there needs to be something beyond the “physical,” forcing many to answer the question: how are we connecting with audiences when the physical doors must be shut?”
Is Marketing Facing a Tech Knowledge Deficit?
“IT and marketing departments were once clearly separate entities. But with the proliferation of marketing technology, there is a lot more overlap between these two areas, especially as digital marketing has become the most common form of marketing today.”
What Is Cloud and What Does It Mean for Your Museum?
“Cloud is oftentimes lumped in with a host of other technology terms that aren’t necessarily clear in terms of what they mean or do.
It’s not in the air or an actual cloud; it’s a term for a data center. Think of a centralized office with servers in massive buildings at the heart of computing and storage capacity. This all enables your computer to connect to and store data.”
Podcast: Collections Management with Neal Bilow
"When we talk about digital, we talk about something that's really connected, that's scalable, that's collaborative, that has agility and can really offer some contextualization."
How Museums and Libraries Are Thrilling Audiences on TikTok
“When you need a bit of inspiration or a reset, you can often look to a museum or library. You might want to see the latest exhibit or research a topic you’re interested in to find that something that helps spark your creativity.
And creativity is needed for thinking about how best to update channel strategies and for trying out new platforms.”
Podcast: Using Machine Learning in GLAMs
Terentia CPO Adrian Cooper joins GrayMeta’s MetaData Matters podcast to discuss “Using Machine Learning in GLAMs”